Försäljning
GU Executive Education
New Pricing Practices in Digital Times
2 dagar | Fysisk | Engelska
Göteborg
Utbildningsform: Öppen
The programme is designed for leaders and provides knowledge of pricing and revenue management practices and techniques through hands on exercises, case discussions, and lectures.
Ur kursinnehållet
- Best practice in pricing
- Methods in pricing
- Value based and dynamic pricing
- New pricing models and innovations in pricing
- Analytics, ML and AI for Pricing and Marketing Mix