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New Pricing Practices in Digital Times

GU Executive Education

New Pricing Practices in Digital Times


2 dagar | Fysisk | Engelska

Göteborg

Utbildningsform: Öppen


The programme is designed for leaders and provides knowledge of pricing and revenue management practices and techniques through hands on exercises, case discussions, and lectures.

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Ur kursinnehållet

  • Best practice in pricing
  • Methods in pricing
  • Value based and dynamic pricing
  • New pricing models and innovations in pricing
  • Analytics, ML and AI for Pricing and Marketing Mix
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